Donation Drive
Cohen wished to start a charity to pay for other people’s meals. He used his Facebook page to create the fundraiser to collect money. Plus, he told everyone that 100 percent of their donations were used to pay for the meals and videos of people’s reactions.
Gaining Traction
The smart teen asked restaurants to post when they didn’t mind getting paid in quarters because he didn’t wish to offend anyone. This fundraiser gained traction quickly. People were praising the teenager, donating money, and leaving comments.