Time invariably marches on, but progress is just one way to measure humanity and society. How can you know if things are getting better? It’s ideal to compare past situations that had been normal to see if they’re fitting in with today’s standards. Most vintage ads don’t make the cut or withstand the test of time. Often, they project controversial and chauvinistic ideals that wouldn’t fly today.
Below, you can check out these vintage ads to see what was “normal” back in the day. Many of them are cringe-worthy, but others aren’t too bad. Still, you can find out what it was like in the past.
Alcoa Aluminum in 1965
This advertisement is indicating how easy it is to open the Alcoa Aluminum caps. However, the brand made it seem like a woman couldn’t do it for any other product. That’s a little pig-headed and chauvinistic, but that’s what women in that era had to deal with.
Alcoa Aluminum in 1965
McDonald’s in 1965
Here, you see an advertisement for the All American meal from McDonald’s. It showed French fries, a milkshake, and a hamburger and cost just 52 cents. If you wanted the shake as your dessert, just add another beverage!
McDonald’s in 1965