Kate Moss
Kate Moss was the poster child for that body style in the 90s. She became the fashion icon of the decade after working closely with Calvin Klein. If you want to know who started the size 0 trend, look at her! Still, she brought in $9.2 million for 2012 alone!
Winona Ryder
Winona Ryder also had that waif-ish style. Some say it helped bring her to fame, along with her acting abilities. You may find it interesting to learn that both Winona and Kate Moss had a relationship with Johnny Depp; maybe he likes that heroin chic style!